Blended Media Strategies
Successful PR programs are ones that not only recognize how PR changes over time, but also embrace those changes as new opportunities. One of the most fundamental changes in the practice of public relations is the way people are getting their information. Not only is the news cycle now 24/7/365, but it now also crosses over multiple media, affecting the way your target audience gets the news and information that is important to them.
The recent FCC problems have been a mixed blessing: while traditional outreach to TV newsrooms has been greatly altered, a whole new program for outreach PR tactics we call BLENDED MEDIA STRATEGIES has emerged.
What is blended media?The use of all available marketing and media channels (earned media, paid media and social media) to drive awareness of your message – to reach YOUR audience, the one important to you and your client. The elements involve combining television, cable, radio and Internet, where once there was only broadcast and print.
What are Audience Development Specialists?WestGlen’s team of AUDIENCE DEVELOPMENT SPECIALISTS will help you identify your most relevant audiences, pinpointing where those audiences are spending their time (on television, the radio and/or the Internet) and then driving those audiences to your messages with an integrated multimedia campaign. It is this mix of seasoned professionals who work on our projects and provide 360° of insight into how to maximize success and ROI for each of our clients that makes it all work.
Is it working?85% of our clients have incorporated this new strategy and every campaign we execute is providing great results and happy clients For a sneak peek at one of our exclusive online outlets, go to www.wcbs880.com and on the homepage mouse over the ‘video’ menu and click on ‘Health & Home’ to view our page of content.